Understanding the Customer Acquisition Cost

🖨 Print⏱ 3 min readThe Customer Acquisition Cost (CAC) measures how much a company spends to obtain new, additional customers. Oftentimes, it’s used with the customer lifetime value (LTV) metric, which also projects the customer’s profitability to calculate the newly acquired customer’s value. It’s primarily used to measure a business’ sales and marketing departments to … Continue reading “Understanding the Customer Acquisition Cost”

Understanding the EV/2P Ratio

🖨 Print⏱ 3 min readWhen it comes to raw materials, especially for fossil fuels, it’s essential to evaluate existing and potential production capabilities for such companies. Using the EV/2P Ratio is a powerful tool when evaluating fossil fuel-related companies. Defining the Ratio This ratio is calculated by dividing a business’ enterprise value into the company’s … Continue reading “Understanding the EV/2P Ratio”

What to Expect with an IRS Audit

🖨 Print⏱ 4 min readIf the IRS sends notice that you’re being audited, you’re likely to become anxious. However, not all audits mean you did something wrong. In most cases, it is simply a matter of verifying information on a tax return or perhaps correcting a minor error. Knowing what to expect – and how … Continue reading “What to Expect with an IRS Audit”